One could argue that the Middle East, especially Egypt and Mesopotamia, is home to some of the original birthplaces of perfumery. Elsewhere in the region, Saudi Arabia boasts the most engaged users of makeup and fragrance.From ancient times through today, there are rich practices surrounding scent for the body, clothing, and home. This has created fertile ground for a booming fragrance market, but its significance goes beyond mere shopping value. In 2021, the Saudi beauty sector was valued at $3.82 billion, however, experts predict it could reach a valuation of $5 billion in the near future.Region-exclusive launches from international brands, such as Scandal Gold by Jean Paul Gaultier, Diptyque’s Eau Nabati and Eau Rihla, and Christian Louboutin’s Loubiprince, are a testament to the Middle East’s thriving fragrance culture. The brands that recognize the diverse range of tastes for statement-making perfumes and exclusive blends will reap the benefits. The projected size of the global fragrance market is largely driven by the UAE and Saudi Arabia and is predicted to be $7.21 billion by 2032, according to research from IMARC Group, which says the UAE market will grow at a CAGR of 8.4% until 2026.Reflecting the fragrance industry’s power in the Middle East, global health, nutrition, and beauty ingredients powerhouse DSM-Firmenich continued its expansion into culturally immersive olfactive experiences with the return of its multisensory art exhibition, "Imagine: The Future of Fragrances in the Middle East.